Deliverables

Discovery

1. Stakeholder engagement and requirements gathering
2. Technical infrastructure assessment
3. Comprehensive content audit of existing materials
4. Accessibility and security compliance review

Brand Identity System

1. Visual audit and analysis of existing brand communications
2. Three distinct visual identity system concepts
3. Logo design, color palette, typography system, and brand voice guidelines
4. Design toolkit with business templates

Technical Development

1. Adobe Experience Manager (AEM) front-end implementation
2. Responsive HTML, CSS, and JavaScript development
3. Cross-browser compatibility testing and mobile optimization
4. Content migration and validation processes
5. Comprehensive quality assurance testing

Content Management and Optimization

1. Content creation and editing within AEM platform
2. Digital asset management and optimization
3. SEO implementation including meta tags, alt attributes, and structured data
4. Accessibility standards compliance (WCAG)

Analytics and Measurement

1. Analytics measurement plan development
2. Google Tag Manager workspace configuration
3. Google Analytics 4 implementation and goal tracking setup
4. LookerStudio dashboard development
5. Search behavior analysis through CloudSearch integration

About CCRRC

• Specialization: Grocery retail and convenience store research
• Research Library: 72 published research reports
• Target Audience: C-suite executives at grocery retail and convenience store companies