Outcomes and impact

Across these initiatives, measurable impact followed. Within eight months of the College site’s launch, page views doubled, engagement increased by 62%, and return visits rose by 50%. The BSD now uses our design system across more than 50 departments and programs, while the UChicago News site continues to drive exploration of the University’s research and intellectual community. Together, these projects have advanced the University’s digital presence and strengthened its overall online ecosystem.

What’s Next

IfThen is continuing work in several departments across the University including the Office of Communications and BSD to maintain and evolve the sites created through new design work, site optimizations, and technical upgrades.