Nature can be a real mother

Feeding today’s world is a high-tech industry requiring constant innovation to deliver consistently higher yields in a changing environment. Global agriculture equipment maker AGCO is a leading player in that space. And, when it came time to modernize its marketing efforts to better communicate its offerings, AGCO turned to IfThen for a sophisticated, tech-based approach.

Capabilities

Digital Strategy
Development
Adobe Experience Manager CMS

AEM
To learn more about IfThen's AEM expertise and work, see our AEM services guide.

User Experience Design
Web Design

Our approach

AGCO Corporation is a global agricultural machinery manufacturer and Fortune 400 company headquartered in Duluth, GA. IfThen’s journey with AGCO began in 2012 with two individual brand site design/implementation projects where IfThen was tasked with articulating each brand’s individual story and product offering while also ensuring that customers understood how these brands fit under the overall global AGCO umbrella, ie by ensuring that customers coming to the sites immediately understood that they are part of the AGCO brand family, understood the brand offerings, as well as see the additional supporting brands/products that AGCO offers. IfThen was also challenged to improve search, highlight contextual literature, incorporate customer testimonials, integrate campaign content, provide better video strategy for products, build and incorporate interactive equipment finder and comparison tools, as well as enhance dealer offerings and availability to purchase products by ensuring that users are matched with a dealer that carries the equipment they are interested in for each brand. Since then, IfThen has grown to serve as AGCO’s primary integrator for the overall AEM and digital platforms for all of their brands. As a trusted partner for over 9 years, AGCO utilizes IfThen’s talent to ensure that they are building best in class applications that also take into account global management and scalability as well as ensuring that they are taking full advantage of the digital platform they are on.

Deliverables

AEM Development 
Customized Workflows
Third-Party Service Integrations

Single Sign-On authentication
Infrastructure & Configuration as Code
CI/CD Pipelines

About AGCO

Location
Duluth, GA

Global subsidiary brands

Sector
Agriculture

Number of Employees 
Over 20,000

Founded
1990