Atlanta history, reimagined
For decades, the Atlanta History Center has dutifully acted on its vision to connect people, history, and culture. When this was compromised by the pandemic, it called on IfThen to transform and extend its experience by re-envisioning its website — creating an educational, inspirational, and functional destination to serve the audiences of today and tomorrow.
User Experience Design
1. Communicate the mission and offerings. Clearly convey the Atlanta History Center’s expanse — its properties, gardens, programs, and vastness of the archives, as well as untangling its identity. Directly and organically build awareness of its depth and diversity while tying each unique element to the overall mission.
2. Extend the on-site experience digitally. Become a central venue for the Atlanta History Center to collect, create, and organize, and immersively display its content. Empower the organization to communicate a broader understanding of our shared and complex history, and foundationally serve as a public resource while supplementing and expanding the on-site activities with rich digital content that adds perspective and evokes curiosity.
3. Evolve the brand. Expand on the existing design system — typography, layout, and semantics — to appeal to a modern, dynamic, diverse culture. Evoke feelings of being physically on the 33-acre grounds within an equally exciting digital experience.
4. Build national relevance. Broadcast the national relevance of Atlanta in historical, cultural, geographic, and economic terms. Strive to be a national destination for recounting the region’s complex history and importance, and nimble enough to react and add perspective to current national events.
5. Increase revenue. Open more doors for memberships, donations, ticketing, and sales of goods and services. Magical results transpire when thoughtful strategy, aspiring creative, and meticulous development mix with a brilliant and ambitious client. Our work with the Atlanta History Center unlocks the vast breadth and depth of the museum, within a dynamic design that encourages discovery, generates delight, and creates a robust virtual platform for exhibits.
Working with IfThen to redesign our website was an experience that not only transformed our online presence and expanded our reach, but it served as a catalyst to refine our brand identity and sharpen our institutional vision. IfThen gave us the tools to deliver on our mission during a global pandemic; tell complex, impactful, and beautiful stories; and engage with our audiences in ways we could only have imagined before the project began.
—Ryan Nix Glenn. Vice President of Marketing & Brand Experience at Atlanta History Center
CSS Design Awards: Best UI Design, Best UX Design, Best Innovation
Horizon Interactive Awards: Advocacy/Non-Profit - Gold, Entertainment - Gold
About Atlanta History Center
Number of Employees