Coca-Cola Global Brands Platform

Coca Cola Global Brands Platform

The concept was perfected on the flagship Coca-Cola brand, then extended to the company’s other “billion-dollar” brands including Sprite, Fanta, Powerade, and Minute Maid. Now over 450 sites in more than a dozen languages use GO!, an ultra-flexible design system which showcases content, facilitates ease of use, and speeds site production. 

The responsive platform is comprised of a library of moldable components that allows each market to harness the power of its local brands, customizing what’s important while maintaining site consistency around the globe. Each component can be branded uniquely and evolve continually. Enhancements are shared by all brands, resulting in continual improvements, cost savings, and cross-brand collaboration. 

 

The content is lifted by a neutral, modern design approach – a backdrop that empowers the brand's personality to come to the forefront and the content to shine.

 

Our ongoing work focuses on improvements and next-generation functionality, scaling GO! in the most efficient and cost effective manner with the strongest strategic impact