Positioning for growth
Hiscox USA partnered with IfThen to strategically recreate its customer experience and deliver a voice of empowerment and trust, solidifying the company’s position as America’s leading small business insurer.
Capabilities
Website design
User Experience Design
Website Design
Custom Illustration
Custom Development
Drupal CMS
On-going Support & Maintenance
Our approach
1. Consolidate and simplify. In our multi-year engagement with Hiscox, we architected a solution to consolidate and simplify dozens of sites and entry points, dovetailing into a marketing platform engineered for use across direct sales, broker, and agent offerings. We delivered a multitude of platform customizations that enabled seamless content management, e-commerce integration, an improved customer experience, and rapid deployment of new campaigns.
2. Bring the unique qualities of the brand to life. The IfThen team created a unique brand voice and “modern heritage” visual language. The creative solution included enlisting New Yorker illustrator Elisabeth McNair to execute on our concept, conveying heritage, trust, and status. This approach underscores the 100-year-plus lead Hiscox has on some of its competition while cognitively easing the sometimes-daunting task of purchasing insurance online.
3. Optimize lead generation and conversions. Our work identified key user types and created bespoke journeys for those customers who need more education on products and others who are savvy and ready to buy.
4. Develop a platform for the future. The heavily customized Drupal CMS delivers flexibility and tools to content producers and marketers while integrating with multiple external systems, including an e-commerce engine and hundreds of partner sites.
The result of our collaboration with the Hiscox team guides users through tough decisions, drives new business, and creates a true affection for the brand.
About Hiscox
Location
Atlanta, GA
Sector
Financial, Insurance
Number of Employees
3,000 (global)
Founded
1901