IfThen acquires creative agency Armchair Media
IfThen acquires Armchair Media
IfThen Digital, a full service design-and-build digital agency based out of Atlanta, announced today that it is acquiring creative agency Armchair Media.
“Armchair brings a wealth of design talent and digital experience to our team, adding to our already deep expertise in digital media and marketing,” said Monty Mullig, president of IfThen. “Armchair’s clients, like ours, value the firm’s exceptional creative talent and proven expertise, and we are thrilled to be able to leverage these additional capabilities for our clients.”
“We felt that IfThen was a perfect complement to the creative skills we’ve been developing these past 15 years,” said Scott Woelfel, managing partner at Armchair. “We’re excited to add our experience to the already considerable resources of IfThen. We think the combined team will offer a wide range of unparalleled creative solutions to our clients.”
Both companies trace their roots to Turner Broadcasting, CNN, and the launch of the digital news age. Woelfel served as co-founder and the original editor-in-chief of CNN.com, and later was president of CNN’s interactive division. Mullig was the senior vice president responsible for Turner’s digital media technology. Several others on the combined team served in various creative, technical, and product management capacities for CNN and Turner.
IfThen’s major clients include National Geographic, Weather Channel, AT&T, NBC Sports, AGCO, Cox Media Group, and Southern Company. Armchair brings with it clients such as Coca-Cola, Mercer, and Georgia-Pacific. The combined entity will operate as IfThen with Mullig serving as president and Woelfel as executive vice president. The other Armchair partners also will join the management team of IfThen with Stefán Kjartansson becoming executive creative director, and Dave Rickett and Kenny Ferguson serving in senior strategy roles.