Consultative conversion

Liberator Medical Supply partnered with IfThen to rebrand, redesign, and rebuild its digital customer experience in order to increase sales of its urology, ostomy, and mastectomy products. Like many organizations, their website serves as the most crucial communication platform and sales tool for people to engage with the brand and its offerings. This was our center of gravity.

Capabilities

Brand strategy
Visual identity design
Website design
Authoring

UX design
Development
Quality Assurance Testing
Accessibility Compliance

Our approach

1. Communicate in a more visually sophisticated way to a qualified set of customers in the marketplace.

2. Employ concise CTAs that help point customers to multiple means of purchase. 

3. Include large product images and detailed descriptions to instill confidence and understanding in a product.

4. Drive a visitor's engagement and curiosity deeper into the site, revealing more content and products through their journey.

About Liberator

Location
Stuart, FL

Sector
Healthcare

Number of Employees 
340

Founded
1999