Consultative conversion.
Liberator Medical Supply
IfThen partnered with Liberator to rebrand, redesign, and rebuild their digital customer experience in order to increase sales of its urology, ostomy, and mastectomy products.
Strategic Approach
Liberator’s website serves as the most crucial communication platform and sales tool for people to engage with the brand and its offerings. This was our center of gravity.
Our Approach
- Communicate in a more visually sophisticated way to a qualified set of customers in the marketplace.
- Employ concise CTAs that help point customers to multiple means of purchase.
- Include large product images and detailed descriptions to instill confidence and understanding in a product.
- Drive a visitor's engagement and curiosity deeper into the site, revealing more content and products through their journey.
Deliverables
- Stakeholder Interviews & Findings
- Analytics Assessment
- Competitive Review
- Content Audit
- Strategic Vision and Guideposts
- Information Architecture/Site Map
- User Experience Wireframes
- Detailed UI Design with A11y Compliance
- User Stories
- Implementation in WordPress
- Content Authoring
Capabilities
- Brand strategy
- Visual identity design
- Website design
- Authoring
- UX design
- Development
- Quality Assurance Testing
- Accessibility Compliance
About the Project
- Client Liberator Medical Supply
- Location Stuart, FL
- Founded 1999
- Sector 340
- Employees Healthcare
Services
Engagement Lead