Clarify and simplify
Standing at the forefront of a manufacturing revolution, Markforged designs and builds the most innovative metal and carbon fiber 3D printing systems in the world. Working together, we codified strategy and evolved the visual identity at every touchpoint.
Visual identity design
Photography art direction
1. Clarify and simplify strategy
2. Craft brand voice and visual identity
3. Elevate the brand at every touchpoint
4. Speak to a range of stakeholders
IfThen’s journey with Markforged began at a brand strategy level. We clarified, and simplified, and built a brand story — aimed at positioning them as the leaders of the new industrial revolution internally, clients, and the industry as a whole.”
Purpose and values
Visual identity guidelines
Product launch marketing
Recognized by Forbes in the Next Billion-Dollar Startups list.
Listed as the #2 fastest growing hardware company in the Deloitte Fast 500.
Number of Employees