Clarify and magnify
Standing at the forefront of a manufacturing revolution, Markforged designs and builds innovative metal and carbon fiber 3D printing systems. Working closely with their leadership team, we are leveling this smart brand to an iconic status.
Visual identity design
Photography art direction
- Shape brand and corporate strategies
- Concept and construct a brand image
- Create campaigns that elevate the brand at all touchpoints
IfThen’s journey with Markforged began at a brand strategy level. We clarified, and simplified, and built a brand story — aimed at positioning them as the leaders of the new industrial revolution.
2020 was a pivotal year for Markforged and we couldn't have done it without IfThen. Starting at the ground floor collaborating with Stefán on our new brand strategy and story, to working with Jack on formalizing our new brand visual identity and with Tina to bring it to life through multiple major projects; IfThen has helped set us up for massive growth in 2021, and we have a plateful of work lined up that we can't wait to get started on.
—Michael Papish. VP Marketing at Markforged
Purpose and values
Visual identity guidelines
Product launch marketing
Recognized by Forbes in the Next Billion-Dollar Startups list.
Listed as the #2 fastest growing hardware company in the Deloitte Fast 500.
Number of Employees