Clarify and magnify
Standing at the forefront of a manufacturing revolution, Markforged designs and builds innovative metal and carbon fiber 3D printing systems. Working closely with their leadership team, we are leveling this smart brand to an iconic status.
Capabilities
Brand strategy
Visual identity design
Website design
UX design
Development
Photography art direction
Copywriting
Video production
Our approach
- Shape brand and corporate strategies
- Concept and construct a brand image
- Create campaigns that elevate the brand at all touchpoints
IfThen’s journey with Markforged began at a brand strategy level. We clarified, and simplified, and built a brand story — aimed at positioning them as the leaders of the new industrial revolution.
Testimonial
2020 was a pivotal year for Markforged and we couldn't have done it without IfThen. Starting at the ground floor collaborating with Stefán on our new brand strategy and story, to working with Jack on formalizing our new brand visual identity and with Tina to bring it to life through multiple major projects; IfThen has helped set us up for massive growth in 2021, and we have a plateful of work lined up that we can't wait to get started on.
—Michael Papish. VP Marketing at Markforged
Deliverables
Purpose and values
Visual identity guidelines
Product launch marketing
Website refinement
Product photography
Advertising
Event materials
Video content
About Markforged
Location
Boston, MA
Sector
Technology
Manufacturing
Startup
Recognized by Forbes in the Next Billion-Dollar Startups list.
Listed as the #2 fastest growing hardware company in the Deloitte Fast 500.
Number of Employees
250
Founded
2013