Clarify and simplify

Standing at the forefront of a manufacturing revolution, Markforged designs and builds the most innovative metal and carbon fiber 3D printing systems in the world. Working together, we codified strategy and evolved the visual identity at every touchpoint.

Capabilities

Brand strategy
Visual identity design
Website design
UX design

Development
Photography art direction
Copywriting
Video production

Our approach

1. Clarify and simplify strategy
2. Craft brand voice and visual identity
3. Elevate the brand at every touchpoint
4. Speak to a range of stakeholders

IfThen’s journey with Markforged began at a brand strategy level. We clarified, and simplified, and built a brand story — aimed at positioning them as the leaders of the new industrial revolution internally, clients, and the industry as a whole.” 

Deliverables

Purpose and values
Visual identity guidelines
Product launch marketing
Website refinement

Product photography
Advertising
Event materials
Video content

About Markforged

Location
Boston, MA

Sector
Technology
Manufacturing
Startup

Recognized by Forbes in the Next Billion-Dollar Startups list.

Listed as the #2 fastest growing hardware company in the Deloitte Fast 500.

Number of Employees 
250

Founded
2013