National Geographic

As its approach to storytelling evolved, National Geographic needed its content management systems to evolve, too. The publisher needed its systems to do three things: be more responsive, be better integrated and be more streamlined.

That is where IfThen and Adobe Experience Manager (AEM) stepped in. 

IfThen helped National Geographic launch a custom, AEM­–based content-management system that today acts as the central asset hub for all the publisher’s properties. Content is re-usable across digital channels and cataloged across segments for easy search and discovery. 

National Geographic publishes dozens of stories every day. Add a layer of digital advertising inventory management, and you have a complex workflow requiring flexibility and automation at the same time. Thanks to its willingness to embrace innovation, National Geographic now has a content-management system ready for wherever technology takes storytelling next.