A website that pairs well with everything

Life is what we make of it – where it’s less about what we take and more about what we give back. Where craft is valued over convenience, and cutting corners is never an option. When you live a life this full it means never “pairing for less” from the places you travel, to the friends you make, and the wines you drink. Which is why we designed an experience that celebrates Sonoma-Cutrer’s great wines and shows what it means to live a well-crafted life. It’s not that hard to do with a wine that pairs well with everything. Sonoma-Cutrer's new website is a beautiful reflection of their brand, adapting easily to every device.

We designed an experience that celebrates Sonoma-Cutrer’s great wines and shows what it means to live a well-crafted life. The site allows authenticated users (21+) to browse and purchase wine online, join a premium subscription service, and interact with the brand, even scheduling winery tours.

Sonoma-Cutrer relies heavily on E-Commerce to serve its loyal customers. As the #1 Chardonnay brand in the U.S., parent company Brown-Forman (Jack Daniels, Chambord, Southern Comfort, el Jimador, Finlandia, etc.) needs to ensure that demand is met across all 50 states. If/Then created an E-Commerce-enabled website with Responsive Web Design that leveraged their investment in the open-source Drupal Content Management system. This allows Sonoma-Cutrer and Brown-Forman, to deliver the right messages and deals to their audience at the right time, regardless of device.

IfThen supplied Sonoma-Cutrer and parent company Brown-Forman with reliable partnership to execute their rebranding online, including meeting high technical and compliance standards for its online wine sales, and exacting attention for the presentation of their premium product.