Connecting the diamonds

Founded in Denmark as a traditional printing house in 1794, Stibo Systems is now a global leader in Master Data Management solutions. The company sought our help to create a simple and striking brand system to solidify it as future leaders of the industry, but with a long and rich history.

We began with the logo, basing it on the modern yet timeless Helvetica Neue Medium typeface, then casting it in deep tangerine to set them apart from the very blue competition.

The design system is anchored on four diamonds that get to the heart of the company, to symbolize its ability to connect and visualize disparate data.

The diamond shapes can expand and be used to construct illustrations that help communicate the business to Stibo Systems consumers.