UChicago College

University of Chicago College Homepage

A key challenge facing the University was how to organize and present its vast, highly fragmented content and information effectively to a broad, diverse, and highly segmented audience. IfThen addressed this need through a set of design components and flexible yet firm templates that allowed the College to organize and present its content in an efficient, easily used site in a design commensurate with the University’s world-renown stature.

As IfThen and the University looked to apply and extend these designs to other units throughout the University, IfThen developed the tools and processes to deploy the University’s brand message and a coherent user experience across a wide range of sites across the institution.