A window on the College
IfThen collaborated with the University of Chicago to transform its College website into a an experience that inspires and informs prospective and current students, faculty, and staff. A key goal of the design was to help prospective students imagine themselves on campus and participating in the vibrant student life of the University with others similarly interested in rigorous inquiry and the pursuit of knowledge.
A key challenge facing the University was how to organize and present its vast, highly fragmented content and information effectively to a broad, diverse, and highly segmented audience. IfThen addressed this need through a set of design components and flexible yet firm templates that allowed the College to organize and present its content in an efficient, easily used site in a design commensurate with the University’s world-renown stature.
As IfThen and the University looked to apply and extend these designs to other units throughout the University, IfThen developed the tools and processes to deploy the University’s brand message and a coherent user experience across a wide range of sites across the institution.