Weather, for those who love weather
For more 30 years, the Weather Channel has provided a trusted information source for national weather forecasts and data. The service has attracted a loyal fan base of those who love weather just as much as TWC does. In early 2016 TWC partnered with IfThen to launch a new site for the weather superfan - weloveweather.tv. It's a place for a community of those passionate about weather to compare notes, share images, and have conversations on everything from weather patterns, to severe weather, to Q & As with their favorite on–air meteorologists.
Seeding a passionate fan base, quickly. When the Weather Channel approached IfThen it already had tens of thousands of users signed up for a community, it just needed to launch one. Within six weeks of a kick-off meeting, IfThen vetted the appropriate platforms, architected, designed, developed, and launched the web site. This initial launch was quickly followed by additional features and functionality, based primarily on fan and community needs.
Shortly after the initial launch the community forum was constructed, allowing a place for users to discuss weather topics that matter the most to them. Here fans share everything from amazing weather moments, to local weather, to their own photos which are aggregated into a community gallery. As the community grows, the site feature set grows with them through a continued partnership between TWC and IfThen.