weloveweather.tv

TWC, weloveweather.tv
SEEDING A PASSIONATE FAN BASE, QUICKLY

When the Weather Channel came to If/Then, they already had tens of thousands of users signed up for a community… they just needed to launch it. Within 6 weeks of the kick-off meeting, If/Then vetted the appropriate platforms, architected, designed, developed, and launched the web site. This initial launch was quickly followed by additional features and functionality, based primarily on fan and community needs. 

TWC and If/Then collaborate on weloveweather image
A GROWING COMMUNITY

Shortly after the initial launch the community forum was constructed, allowing a place for users to discuss weather topics that matter the most to them. Here fans share everything from amazing weather moments, to local weather, to their own photos which are aggregated into a community gallery. As the community grows, the site feature set grows with them through a continued partnership between TWC and If/Then through 2016

The Weather Chanel, weloveweather.tv