Our Services
Meaningful and measurable solutions that create captivating experiences.

User Experience & Design

Our team has deep experience in creating compelling and easy-to-use interactive content experiences that balance the needs of fans, the brand, and the business. The way in which users locate content, consume content, and interact with the site is key to customer engagement, satisfaction, and conversion.

Digital Strategy
User Experience
User Personas
User Testing
Responsive Web Design
Interactive Prototyping
Multi-platform Wireframes
Heuristic Evaluation
Style Guides


If/Then believes content creation and delivery are intimately intertwined – all part of the power of the story.  Increasingly, it’s hard to know where to place your hard-earned content bets. That’s why we focus on a holistic approach to creating high-quality engaging content optimized by platform – driven by a relentless focus on user/brand needs, audience targeting and analytics, and a heady mix of creativity. Our team brings more than 25 years of experience across major news, sports, entertainment, finance, and lifestyle digital brands. We delight in helping you delight your users.

Content Strategy
Content Authoring & Migration
Multi-platform Optimization
Workflow Analysis & Integration
Social Strategy & Management
Influencer Activations
Branded Content
E-Mail Newsletters


If/Then provides front-end development services to both bring the User Experience and Design to life and to integrate our client’s content and experience into a wide range of third party services such as ad serving, social media, analytics, and authentication services. Our front-end development staff has worked on some of the largest media destination sites on the web and typically have 10-15 years of development experience in complex CMS driven sites. For examples of our front-end site implementations, see Our Work on the Web.

Agile Development
Systems Integration
System Architecture
TV Everywhere & Connected TV Apps
Technology Consulting
Content Production


If/Then’s technical team has been working in high volume, high velocity publishing environments for 20 years and has implemented a wide range CMS platforms over that period, for bespoke CMS systems for the largest news site on the web to open source and commercial CMS platforms for both large media properties and consumer marketing companies. Our experience in large editorial publishing environments has given us a deep understanding of publishing processes and workflows, as well as third party integration requirements. We offer particularly deep expertise in both Adobe AEM (CQ) and Drupal. In addition, we have extensive experience developing back-end REST services as well as TVE integrations (OAuth, SAML, Adobe Pass, etc), and video ad insertion.

Drupal CMS
Wordpress CMS
Talent Representation

Analytics & Optimization

The Analytics team's ultimate goal is to help our clients make better decisions. We believe that the most fundamental business questions can often be answered with simple truths, but that those truths are often hidden in the "whats" and the "whys" must be discovered. We operate across a wide variety of data applications and analyses from simple website analytics, to aggregated business intelligence and multi-channel attribution models.

Optimization (Adobe Target, etc.)
Analytics Framework Design and Consulting
Consumer Insights
Multi-channel Analysis
Intelligent Dashboards

Strategy & Consulting

We provide product development and management consulting services to many of our clients, especially our media company clients who look to us for advise on consumer facing product strategies. Our analysis ranges across audience analysis and segmentation, consumer facing product features, partner and advertiser needs, content programming, and editorial operations. We also provide technology consulting service to clients in both media and marketing, especially on infrastructure and technical architecture issues related to scale, performance, and reliability.

Journey Mapping
Product Development
Management Consulting

Interactive Experiences Lab

If/Then uses technology to help people feel and understand things that lead to positive and measurable outcomes for customers and brands.  Our solutions can attract customers and engage them experientially, as well as measure and optimize their experiences. We are always innovating for clients, finding captivating solutions for their real business problems.

Beacons & Proximity-based Solutions
Gestural Interfaces
360° Video Production
Virtual Reality ( VR )
Augmented Reality
Interactive Holograms
Multi-touch Video Walls
3D Projection Mapping