We provide product development and management consulting services to many of our clients, especially our media company clients who look to us for advice on consumer facing product strategies. Our work bridges audience analysis and segmentation, consumer-facing product features, partner and advertiser needs, content programming, and editorial operations. We also provide technology consulting services to clients in both media and marketing, especially on infrastructure and technical architecture issues related to scale, performance, and reliability.
We believe the brand is the center of an organization’s universe, and it should be thoughtfully developed, nurtured, tracked and amplified to positively differentiate and position it in the market. We work with organizations both new and renowned to discover special qualities, shape experiences, and evoke the brand’s essence at every touchpoint.
Our team has a long history creating compelling and easy-to-use interactive content experiences that balance the needs of the audience, the brand, and the business.
IfThen provides front-end development services to bring the User Experience and Design to life, and to integrate our client’s content and experience into a wide range of third-party services such as ad serving, social media, analytics, and authentication services. Our front-end development staff has worked on some of the largest media destination sites on the web and typically have 10-15 years of development experience in complex CMS-driven sites. For examples of our front-end site implementations see Our Work on the Web.