Dave Rickett is a creative visionary in digital strategy and user interface. Dave has helped shape the user experience for brands such as Coca-Cola, Disney, CBS, Mercer, Dematic, The College Board (SAT test), Phillips Van Heusen (PVH), HLN, and WABE. He specializes in developing scalable solutions focused on creating greater efficiencies through a systematic approach to business and content strategy.

Dave started his digital career in 1995 when he helped launch the CNN.com website. He went on to oversee the construction and launch of the majority of CNN’s Interactive brands including dozens of websites and other interactive services.  As Vice President of Content Development at CNN Interactive, he was responsible for marshaling editorial, design and technical resources to create the most widely respected online news services. 

In 2001, he left CNN to start his own agency where he helped both consumer brands and media companies determine how best to engage their audience online for 16 years before joining IfThen in 2017.