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Perspectives, principles, and philosophies.

From emerging technology trends to the deepest challenges brands face today, we reflect on new ways forward.
  • An illustration of philosopher speaking with a digital friend.

    A new friend has entered the chat.

    by Michael Papish

  • A pixel mosaic of our client work that demonstrates IfThen's services in Ai

    Optimizing for AI-mediated search: A strategic guide for leaders.

    by Rhonda K. Lowry

  • IfThen_Perspectives_Building_CNN_Banner.png

    Building CNN.com: A mad dash to figure it out in real time

    by Monty Mullig

  • The Future is Physical artwork

    The future is physical.

    Q&A with Michael Papish

  • We Make The Internet Podcast Artwork

    Podcast: Rethinking public broadcasting on the web.

  • Inclusive Design Header

    When design is inclusive, everyone wins.

    by Lori Murphy

  • People First Experiences Header

    Why do we design people-first experiences?

    Q&A with Dave Rickett

  • Microservices Header

    Implementing microservices in an uncertain world.

    by Keith Frey

  • Human Centered Design Header

    Human-centered design in times of crisis.

    by Lori Murphy

  • Wires on a circuit board

    There must be a simpler way.

    by Monty Mullig

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