Our Team
Kenny Ferguson
Vice President, Strategy
Headshot of Kenny Ferguson

Kenny is a strategist and digital product leader with deep expertise in brand strategy, digital product design, and complex project leadership. He has helped organizations of all shapes — from global enterprises to startups and nonprofits — create meaningful customer experiences through thoughtful strategy and execution.

With over 20 years of experience, Kenny has partnered with organizations like AT&T, Atlanta History Center, Coca-Cola, Disney, PVH, and WATG, advising on digital innovation, user experience, and brand messaging. His work spans industries from luxury and fashion to manufacturing and logistics, with experience across B2C, B2B, and nonprofit sectors.

Before IfThen, Kenny was a founder and senior strategist at Armchair, an award-winning Atlanta-based boutique design firm. Earlier in his career, he was part of the original launch team for CNN.com, pioneering digital experiences and content strategy for online video and social interactivity.

Specializations
  1. Digital Product Design & Development
  2. Strategy & Consulting
Kenny’s client engagements

Adrenaline
Atlanta History Center
AT&T
Auburn University
Bitpanda
Cantata Wealth
Coca-Cola
Disney
Exotec
Greenbush Logistics
Hiscox
Markforged
Meira Wealth
PVH
WATG
Wimberly Interiors