Evolving a legacy.
National Geographic

National Geographic

NatGeo has been documenting the ever-changing state of our world for more than 125 years. Longevity like that doesn’t happen without a willingness to adapt to the times. That means embracing tech innovation as means of creating richer, deeper, and more dynamic storytelling across platforms and mediums.
National Geographic Website Screenshot
National Geographic Website Screenshot Expeditions

Our Approach

IfThen helped National Geographic launch a custom, AEM­–based content-management system that today acts as the central asset hub for all the publisher’s properties.

As its approach to storytelling evolved, National Geographic needed its content management systems to evolve, too. The publisher needed its systems to do three things: be more responsive, be better integrated and be more streamlined. That is where IfThen and Adobe Experience Manager (AEM) stepped in.

IfThen helped National Geographic launch a custom, AEM­–based content-management system that today acts as the central asset hub for all the publisher’s properties. Content is re-usable across digital channels and cataloged across segments for easy search and discovery.

National Geographic Mobile Site Screenshot

Deliverables

  1. Technical Strategy
  2. System & AEM Architecture
  3. SAFE Scrum of Scrums
  4. AEM Development
  5. Custom Third Party Integration Software

 

Capabilities

  1. Website design
  2. UX design
  3. AEM and Drupal development
  4. Technical architecture
  5. Program management
  6. Custom development
About the Project
  • Client National Geographic
  • Location Washington, DC
  • Sector Media, Travel
Services
Engagement Lead