Christina is recognized for her creative leadership in building impactful brand-led engagements for a diverse clientele spanning products, categories, and geographies. Her idea-driven approach to studying complex brand systems, positioning brands, and developing language has garnered her insightful awareness of each client’s unique focus.

With a passion for storytelling, writing, design, and experience, Christina seeks to deeply understand the long-term creative ambitions for a brand and meet leaders where they are to make meaningful decisions linked to essential business objectives.

Christina has shaped brand and campaign collaborations with clients including Patagonia, Sonos, Coca-Cola, Ballroom Marfa, Duke University, the Atlanta History Center and Markforged. After graduating with a degree in Advertising from The Grady College of Journalism at The University of Georgia, her early career in written and visual communications began as a publicist for award-winning restaurants and luxury hospitality brands throughout the South.