Atlanta history, reimagined.

Atlanta History Center

For decades, the Atlanta History Center has dutifully acted on its vision to connect people, history, and culture. When this was compromised by the pandemic, it called on IfThen to transform and extend its experience by re-envisioning its website—creating an educational, inspirational, and functional destination to serve the audiences of today and tomorrow.
Featured Exhibitions mobile website for Atlanta History Center designed by IfThen

Strategic Objectives

A set of strategic goals guided the project, designed to expand the reach, clarity, and impact of AHC's digital experience—grounded in mission, audience needs, and long-term institutional growth.
  1. Clearly convey the Atlanta History Center’s expanse—its properties, gardens, programs, and vastness of the archives, as well as untangling its identity. Directly and organically build awareness of its depth and diversity while tying each unique element to the overall mission.
  2. Become a central venue for the Atlanta History Center to collect, create, and organize, and immersively display its content. Empower the organization to communicate a broader understanding of our shared and complex history, and foundationally serve as a public resource while supplementing and expanding the on-site activities with rich digital content that adds perspective and evokes curiosity.
  3. Expand on the existing design system—typography, layout, and semantics—to appeal to a modern, dynamic, diverse culture. Evoke feelings of being physically on the 33-acre grounds within an equally exciting digital experience.
  4. Broadcast the national relevance of Atlanta in historical, cultural, geographic, and economic terms. Strive to be a national destination for recounting the region’s complex history and importance, and nimble enough to react and add perspective to current national events.
  5. Drive revenue by opening more doors for memberships, donations, ticketing, and sales of goods and services. 
Atlanta History Mobile Page
Powerful results happen when thoughtful strategy, inspired creative, and meticulous development come together with a bold, ambitious client.
Our work with the Atlanta History Center unlocks the vast breadth and depth of the museum, within a dynamic design that encourages discovery, generates delight, and creates a robust virtual platform for exhibits.

Capabilities

  • Digital Strategy
  • User Experience Design
  • Website Design
  • Motion Design
  • Development
  • WordPress CMS

 

Deliverables

  1. Competitive assessment
  2. Analytics and SEO analysis
  3. User personas
  4. Site strategy
  5. User experience
  6. User testing
  7. Visual design
  8. Motion and interaction studies
  9. Style guide
  10. HTML, CSS, and JS front-end build
  11. WordPress development
  12. Quality assurance testing

Working with IfThen to redesign our website was an experience that not only transformed our online presence and expanded our reach, but it served as a catalyst to refine our brand identity and sharpen our institutional vision. IfThen gave us the tools to deliver on our mission during a global pandemic; tell complex, impactful, and beautiful stories; and engage with our audiences in ways we could only have imagined before the project began.

— Ryan Nix Glenn, Vice President of Marketing & Brand Experience, Atlanta History Center
About the Project
  • Client Atlanta History Center
  • Location Atlanta, GA
  • Founded 1926
  • Sector Nonprofit, Museum
  • Employees 100
Services
Engagement Leads

Visit the Website
www.atlantahistorycenter.com