Our goal with the design was to create a unique lens into campus, helping prospective students imagine themselves participating in the vibrant student life of the University while providing current students with clear communication of the opportunities and rigorous academics the College provides.

Our Approach

Communicate the mission and offerings of the undergraduate program.
Clearly convey the distinct academic offering of the College — its student culture, academic programs, unique history, distinguished faculty, and sense of place. Focus on the undergraduate experience and needs of key audiences including prospective recruits, faculty, and students.

Capture visually compelling moments of on-campus culture.
Provide a glimpse into campus life through the creation of custom cinemagraphs that illustrate unique and organic moments on campus. Use these visuals throughout the site to provide visual interest and capture the prospective students’ imagination.

Create a distinct modular design system.

Design a new visual system — components, layout, and look and feel — that accurately reflect the university’s unique history while speaking to a modern and diverse audience. Create a template and component library that can be extended across other departments, centers, and offices.

Train content authors through custom videos and workshops.

Ensure the students and staff responsible for maintaining the design integrity of the template and component library have training and resources that can be used on-demand so that the creation of new pages and content can scale widely across campus. Create and maintain a style guide and YouTube channel for ongoing reference. 

Extend the design system across campus.

As other schools and departments are ready, extend the design system providing a beautiful yet cost effective experience to communicate their unique story. Create and add new components on an ongoing basis ensuring that work done for any one area of the University benefits all.