University of Chicago News
The Client
The University of Chicago is one of the leading higher educational institutions in the United States, boasting renowned programs in subjects ranging from economics to business to quantum physics.
The Challenge
In 2018 IfThen redesigned the UChicago News website, and in just a few years the site doubled its audience based on the creation of new content including in-depth explainers, special series, and the award-winning Big Brains podcast. Seven years later, the University asked IfThen to redesign the site again, this time to elevate these new content types, provide an interface that could support a larger volume of content output, and to help showcase the varied intellectual pursuits happening within its walls.
Our Approach
IfThen relished the challenge, and explored some of the most masterful digital news and storytelling experiences across the web in order to find inspiration.
Key drivers of the project’s success include IfThen’s expertise in media and publishing, a systematic design approach for content packaging, and the technical acumen of an experienced front and back-end development team.
About the Engagement
Since 2018, IfThen has worked with the University of Chicago on over fifty web sites, including the University’s College Web Site, Biological Sciences Division collection of sites, the Pritzer School of Molecular Engineering, and the Pritzker School of Medicine.
Engagement Summary: Learn about IfThen's work and milestone projects with the University of Chicago
Outcomes
The new website has been well-received across the campus with the editorial staff within the Office of Communications appreciating the flexibility that the new design provides. Features that have been especially advantageous include:
- The immersive experience that encourages exploration of UChicago research and intellectual community
- Elevated digital storytelling formats for content such as podcasts, articles, series, and explainers
- Dynamic design that highlights best-in-class content and allows for multi-layered packaging
- A modernized editorial experience
Capabilities
- Digital Strategy
- User Experience
- Visual Design
- Design and Component Library
- Drupal CMS Development
- Content Authoring
We’re excited for audiences to engage with this dynamic website design, which highlights the best-in-class content being produced across the University.
— Paul Rand, VP of Communications, University of Chicago
- Client University of Chicago, Office of Communications
- Location Chicago, IL
- Founded 1890
- Sector Higher Education
Tech Stack
Drupal
Visit the Website
news.uchicago.edu